Cheryl Reid, Founder / CEO
Cheryl is a veteran of the hospitality industry and an expert in luxury services. She has extensive experience in finance, marketing, publicity and fundraising. Cheryl co-founded a management and acquisition company where she ran the marketing of strategic alliances with industry affiliates. Her marketing skills, coupled with her background in finance and fundraising, have enabled her to create successful and unique marketing campaigns for a variety of clients. With Spa Week, Cheryl has created the ultimate vehicle in which to combine her skills to craft a unique vision for the future of the spa industry. Favorite Spa Treatment: Tropical Body Wrap
Tessa Sphar, VP Spa Travel
Before coming to Spa Week, Tessa sharpened her skills in the hospitality industry where she held a number of senior management positions in marketing and sales. Tessa has been with the Company for the past three years, and her organizational skills and management techniques have been responsible for growing the Company's Travel Division. Her efforts have also been responsible for the development of new ground breaking programs. Born and raised in northern California, Tessa moved to the East Coast where she attended Hofstra University on a full scholarship and graduated with a degree in Public Relations. Favorite Spa Treatment: Deep Tissue Massage
Lindsey Gockenbach, VP Corporate Sales
Lindsey has been involved in the spa industry for the past six years. She graduated from Northern Kentucky University with a degree in Marketing and Public Relations. As Vice President of Corporate Marketing, Lindsey's extensive marketing background has enabled her to build successful branding campaigns for her clients around the world. Lindsey also works extensively with national and local press to build strong public relations campaigns and brand awareness for Spa Week. Favorite Spa Treatment: Oxygen Facial
Yusuf Qasim, Chief Technology Officer
At the age of 15 Yusuf started his first company which he sold less than two years later. Since then, he realized that technology was in his blood. In 2001 he started DigitalEffex, a full service design and hosting firm dedicated to producing unique and powerful websites. Yusuf has grown this company into a multi-million dollar business with clients around the world. Through Spa Week, Yusuf was introduced to the spa world 4 years ago. Since then, he has helped grow Spa Week into a national brand. Yusuf graduated from Coastal Carolina University with a degree in Marketing. Favorite Spa Treatment: Hot Stone Massage
Kristine Cholakian, Senior Account Coordinator
Kristine has enjoyed over 5 years of experience in public relations and event planning in the fashion and beauty industries. A native of New York City, Kristine moved to Atlanta, GA at an early age. Soon after graduating from the University of Georgia with a degree in Fashion Merchandising, the call of the Big City beckoned Kristine back to New York where she has actively pursued a career in marketing and public relations. Kristine loves reading, music, fashion, and spending time with her Chihuahua, Lucy. Favorite Spa Treatment: Pineapple Spa Pedicure
Elise Wolff, Fashion Coordinator
Born and raised in Pittsburgh, PA - Go Steelers! Elise graduated from Syracuse University in May 2006, with a degree in Retail Management and Consumer Studies. After graduation, she moved to New York City and began her career in the health and beauty industry. Elise's interest quickly gravitated to the synergies between the spa and fashion industries where she has actively been working on building the Company's Fashion Division. Elise enjoys traveling, going to the beach, listening to music, and, most of all, shopping! Favorite Spa Treatment: Any kind of Facial
Jenna Harman, Senior Account Coordinator
With extensive experience in sales, production, and administration, centered around on-line companies and the fashion industry, Jenna has put her unique skills to work in building the markets that the Company services. Born and raised in Long Island, NY, Jenna went to college at the University of Delaware, where she graduated with a B.S. degree in Consumer Studies and Leadership and a Minor in Business Administration. Jenna loves fashion, cooking, traveling, skiing, and spending time with friends. Favorite Spa Treatment: Swedish Massage
Cristina Kelleher, Director of Corporate Gift Sales
Cristina came to Spa Week with over five years of experience in the hospitality industry, working mainly in the Membership Office of an private club in Manhattan. She has extensive experience in marketing, sales, and public relations in the health and lifestyle industries. She was born in Manhattan, raised on Long Island and returned to Manhattan to study at New York University where she received a B. S. in Communications. Her hobbies include traveling, reading, music and spending time with friends and family. Favorite Spa Treatment: Hot Stone Massage
