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Given this month's Mom-centric holiday, it's only natural that we show some love to a brand that celebrates mothers—or, as they like to call them, Supermamas—all year-long. Founded in London in 2005 by three busy working mothers (who between them have over 40 years' experience in the beauty industry), Mama Mio began with a focus on products for moms-to-be, but quickly evolved into a fun, highly-effective line loved by women of all ages—whether they have kids or not. Cult items like the award-winning Boob Tube (designed for pregnancy-related issues but also perfect as a firming bust cream), stretch mark-fighting Tummy Rub and the use-anywhere moisturizing Wonder-Full Balm have made fans out of celebs like Victoria Beckham, Rachel Weisz, Christy Turlington and Kirsten Dunst.
This spring, Mama Mio has unleashed even more potent products designed to improve skin tone and elasticity on all body parts below the neck—making them perfect for pre-beach interventions. With hyaluronic acid to plump and soy protein to tighten, the Tummy Toner ($70) can be used to firm crepey bits anywhere the skin has been stretched, whether due to pregnancy, weight loss or age. Designed to zap cellulite and reduce water retention, Shrink to Fit Cream ($70) contains revolutionary ingredients like Adiposlim, which shrinks fat cells and inhibits fat storage, and Adipoless, which stops new cells from forming; a visible difference can be seen on trouble spot like stomachs, thighs and upper arms after 30-days of use. In 12 weeks, you can also say Goodbye Stretch Marks ($70) with this aptly-named product that's filled with powerful collagen-boosting ingredients.
Other new releases include the O-Mega Body Oil ($35), a fragrant, lightweight moisturizer loaded with Argan, Safflower and Jojoba oils, and the gift-ready Supermama Kit, a pack featuring best sellers like the Wonder-Full Balm, Moisturizing Shower Cream, Super-Rich Body Cream and Supersmooth Body Buff, all for just $99.
For more on Mama Mio products and their spa treatments (performed at top spas around the world), visit www.mamamio.com.
--Sandra Ramani
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