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During the holidays, it’s become something of a trend to give gifts that keep on giving, like donations to charities or other gestures that have a meaning and significance beyond the material. And while the sentiment in that is spot-on with that of the season, wouldn’t it be nice if your gift’s intended recipient could enjoy a little something, too? Enter Altru, a new home fragrance line that we’ve fallen in love with for its heart, beauty and infinite gift-giving possibilities. Launched this fall, and perfect for holidays, birthdays, hostesses, thanks you’s and more, the gorgeous handcrafted brand donates more than half of its proceeds to an international children’s charity, making it both heart- and hearth-warming.
Meaning “the unselfish giving of oneself to others,” Altru was founded by Manuela Testolini Nelson, a half-Egyptian, half-Italian, Canadian-raised smartie with a law degree, her own foundation and an estranged husband named Prince. The line was inspired by its creator’s passion for travel, teas and candles, and her own culturally-mixed background; everything from the scents to the packaging were selected by Testolini Nelson to reflect places around the world that she found particularly notable for their beauty and artistry. Pure, globally-sourced ingredients like grapefruit and Italian rosemary (“Remembrance”), white clove and wild ginger (“Wellness“), and Persian lilac and bamboo (“Integrity“) combine to create scents that are distinctive and uplifting, though never heady. Packaged in boxes emblazoned with colorful patterns, the five fragrances are available as interior oil sticks, 11-oz candles (poured into hammered copped pots) and incense; accessories include Egyptian-style scroll incense cases and copper, star-shaped holders.
Proceeds from the sale of Altru products benefit the non-profit In a Perfect World Foundation, which aims to inspire kids to become responsible, socially conscious leaders. Altru products are available at ABC Carpet & Home in New York and Nordstrom stores nationwide, as well as online at abchome.com and nordstrom.com.
--Sandra Ramani
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